01. Fake Review Detection on Amazon using Deep Neural Network

Conference: Women in Statistics and Data Science 2025
11/12/2025: 3:00 PM - 4:00 PM EST
Speed 

Description

In the era of e-commerce dominance, an increase in fake reviews on online shopping platforms compromises the integrity of consumer feedback systems. This study focuses on Amazon, a leading e-commerce platform in the United States, where fake reviews have become a significant concern. Given the limited availability of authentic datasets for analysis, we propose a novel methodology to differentiate between genuine and fraudulent reviews across verified and non-verified purchases. Our approach utilizes the bootstrap distribution of cosine similarity values, providing a robust statistical foundation for review classification. We present a comprehensive framework integrating Convolutional Neural Networks with word embedding and emotion-mining techniques through Natural Language Processing. Our method demonstrates exceptional performance, achieving an accuracy rate of over 96% in distinguishing fake reviews from user reviews. This research aims to foster trust in online marketplaces and protect consumers from misleading information by providing a powerful tool for fake review detection.

Keywords

Convolutional Neural Network

Bootstrap

Natural Language Processing 

Presenting Author

J.M. Thilini Jayasinghe, University of Dayton

First Author

J.M. Thilini Jayasinghe, University of Dayton

CoAuthor

Sachith Dassanayaka, Wittenberg University

Target Audience

Mid-Level

Tracks

Community
Women in Statistics and Data Science 2025