Homophily-adjusted social influence estimation

Oregon Convention Center 

Homophily and social influence are two key concepts of social network analysis. Distinguishing between these phenomena is difficult, and approaches to disambiguate the two have been primarily limited to longitudinal data analyses. In this study, we provide sufficient conditions for valid estimation of social influence through cross-sectional data, leading to a novel homophily-adjusted social influence model which addresses the backdoor pathway of latent homophilic features. The oft-used network autocorrelation model (NAM) is the special case of our proposed model with no latent homophily, suggesting that the NAM is only valid when all homophilic attributes are observed. To assess the performance of our model, we conducted a comprehensive simulation study, comparing its results to other methods designed for cross-sectional data. Our findings shed light on the nuanced dynamics of social networks, presenting a valuable tool for researchers seeking to estimate the effects of social influence while accounting for homophily.