Tailored Strategies to Connect and Conduct Interviews with a Diverse Socioeconomic Population

Heather Sawyer Speaker
NORC at the University of Chicago
 
Tuesday, Aug 5: 10:35 AM - 10:55 AM
Topic-Contributed Paper Session 
Music City Center 
The Survey of Consumer Finances (SCF) utilizes a dual sample frame, including a national area-probability sample and a list sample that ensure the full range of socio-economic households are represented. This paper describes how data collection approaches are tailored to these diverse sample strata on the SCF. Each socioeconomic stratum presents unique challenges, ranging from accessibility to communication preferences, requiring field interviewers (FIs) and field managers (FMs) to approach their work with precision and adaptability. This paper starts with an analysis of non-participation on the 2022 SCF to shed light on common reasons respondents give for not participating, identifying patterns by strata. We then use these insights to present a culturally responsive outreach approach on the 2025 SCF.

Keywords

Survey

Data Collection

Respondent Incentives

Interviewer Training