Leveraging Biostatistics Techniques to Measure Phone Calling Feature Impact

Music City Center 

On the team responsible for Google's Phone app, we want to set up long term holdback groups to measure the impact of new features on product retention. We also want to ensure that users have access to the features they may have purchased their phone for. In this talk I will explore how we might use biostatistics techniques (e.g. censoring, survival analysis, Kaplan Meier curves) to evaluate the impact of our new features, while ensuring users can access the features they want.

Survival Analysis