Implementation of Bayesian Approaches in Industry: Challenges, Opportunities and the Value Added in Drug Development

Music City Center 

In this session, we will present some challenges and opportunities of implementing Bayesian approaches in practice. We will examine the value of using such approaches in clinical trials including borrowing strength from external data, implementing Bayesian adaptive designs and using posterior probabilities for prediction and decision making. We will finalize with lessons learned and propose future opportunities to use Bayesian approaches.