26: Economics of Digital Markets: An Introductory Course for Data Scientists

Music City Center 

Newly formed digital markets create a multiplicity of jobs for data scientists, statisticians, and other professionals who work with data. All of their work revolves around data collected by businesses operating on digital markets: social media platforms, search engines, streaming services, instant messaging services, online gaming platforms and gaming consoles, credit card markets, and so on. All these markets have a common feature; they bring together different sides of a market to meet and interact. Most of them are two-sided markets because they enable two groups of market participants to interact with each other: players and developers of games, users of computer operating systems and applications developers, holders of bank cards and merchants that accept cards as a method of payment. This course offers students an opportunity to learn how digital markets work, why collect data and how they use said data in their business models, and what data scientists can do to ensure proper data processing.

digital markets

two-sided markets

digital platforms 

Lifetime Data Science Section